I wanted to be sure to highlight this post:
Does Your Message Fit the Environment by David Wescott (It's Not A Lecture Blog) where he takes a look at what a tag cloud of blog posts of some social media leaders vs. their Twitter conversations. (I always love when I find a new blog that I haven't seen before!) You'll find that the blog posts are very work-oriented, while the Twitter conversations are more personal interests oriented.
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